― C.S. Lewis, The Abolition of Man

Noblesse Oblige. Literally translated "nobility obliges," Noblesse Oblige was a concept that originated in Medieval Europe to communicate to young, burgeoning noblemen and women that with their station came responsibility. This idea that nobility meant nothing without virtue is one that would add to the philosophical bed rock of western civilization until it culminated with the founding of America. For all history, nobility had been determined by one's bloodline. A young America broke the chains of that thinking and declared to the world that every man had it in himself to be noble. He had only to choose.

We at Noblesse Oblige want to inspire everyone to make that choice.

In the post-modern era, where academics argue that nothing but power and sexual gratification matters, virtue and nobility are in short supply. To be noble in character is to be the foundation from which your family, your community, and your country can begin to rally and then to build. We hope that our apparel will be an inspiration to both you and to those around you to be bold in your convictions. As the great Billy Graham once said, "Courage is contagious. When a brave man takes a stand, the spines of others are often stiffened."

Make the choice.

Choose to be brave.

Choose to be noble.

Embrace Noblesse Oblige.

 

You may have seen backwards American flags as patches on sleeves or as bumper stickers. This is actually a tradition that hails back to the American Civil War and alludes to the rearward fluttering of the flag as one charges into battle. We chose to adapt this to the Betsy Ross flag as a memorial to the astronomical achievements of the Founding Fathers. We boldly and unapologetically stand by that legacy and fervently reject the post-modern impulse to tear down one of the noblest and greatest generations to ever live. With reverence to our past, we hope to charge into the future with a positive vision which can be proudly embraced by new generations of Americans. Such a vision has been lacking from our public discourse for far too long now.